In business, the value of time can never be overestimated, with promotional products even more so. Whilst many people are aware of the possibility of overseas production (commonly known as “indent”), they are often surprised at the savings that can be made, and the many other benefits that exist. Even if a product is to be produced locally, the benefit of time can produce great savings. PPE provider Consider this scenario; a customer contacts five promotional products suppliers, asking for their best price on Cooler Bags, and need them decorated and delivered in one or two weeks. Firstly many standard production jobs take this long to decorate with your logo, so each company quoting will have to rush out a basic quote for standard off the shelf Cooler Bags. The client then goes with the cheapest supplier, who may or may not do a good print job (sometimes cheap does equal nasty in terms of print quality), and with any luck the company will have a reasonable quality item in a stock standard colour, ready for their promotion.
Now consider an alternative scenario; A customer starts planning a promotional campaign four or five months in advance of release date. They have also developed a solid relationship with one (or maybe two) promotional products suppliers, who through working with the customer over a period of time, gain a good understanding of their customers, target market etc. They give a solid brief on the requirements of and ideas for the campaign to the promotional supplier.If the promotional supplier is a quality supplier, given the good lead time they will then invest a few days coming up with creative ideas, developing design concepts and working on product sourcing – rather than the rush situation in the first scenario. Each party can then worth together to refine concepts, work out artwork and finalise an order.